Google is fighting a surge of ads that automatically download apps
As the number of people accessing the internet on phones and tablets grows every day, as does the number of advertisements that try to take advantage of users. To combat this problem, Google is constantly removing bad ads and putting new filters in place to try to rid the internet of such advertisements.
In Google’s annual report on its effort to fight bad ads on its AdSense platform, the company stated it is seeing a lot more of what it calls “self-clicking” mobile ads. What are self-clicking ads? If you’ve ever been scrolling through a web page on your phone, and you’re suddenly whisked off to the Play Store to download an app you’ve never heard of, a self-clicking ad is likely to blame. In 2015, it only found and deleted a few thousand of these ads on the service, but in 2016, Google found and disabled over 23,000 of these self-clicking ads. This is a huge surge compared to what the company found in 2015, and it proves that scammers are becoming more hip to pushing their schemes to mobile web devices.